CUSTOM is a creative content agency that understands the people, business and culture of tech-disrupted industries. A part of Digiday Media, they know their audience isn’t just a collection of “decision makers” or “users.” They don’t drown them in vectors, specs and jargon. They talk to them like they talk to each other: like people.

Creative Director: Adrianne Read

Art Directors: Joe Geoghan, Danielle Zeiter

Copywriters: Deanna Zammit

GumGum tasked us with creating an eBook to generate awareness and inform the industry about the power of their new AI platform. 

Creative Director: Jimmy Duran
Art Director: Joe Geoghan
Copywriters: Deanna Zammit, David Amrani
Illustrators: Patswerk Studio
 

The Challenge: Devise a recruitment campaign for a diverse and growing programmatic advertising technology company seeking talented employees who are turned off by the industry's stodgy and robotic perception.

The Approach: To combat this perception, we showcased the talented, engaged professionals that make The Trade Desk a great place to work. In doing so, we put a human face on an "industry of bots."

Photographer: Elisabeth Smolarz
Art Director/Retoucher/Designer: Joe Geoghan
Copywriter: Evan DeSimone