Invisible Technologies

2025-2026

Enterprise Rebrand & Visual Identity

As Sr. Web & Marketing Design Lead, I directed the execution and scaling of a comprehensive, enterprise-wide rebrand for Invisible Technologies—the second fastest-growing AI company in the world—in under six months. Moving the company away from an unscalable mark and standard "tech purple" palette, I helped steward the creation and execution of a vibrant, flexible system. This design language bridged high-tech AI innovation with human judgment, optimizing the brand mark and dynamic layout system across motion, physical assets, product surfaces, and global marketing touchpoints to make complex enterprise offerings legible and engaging.

Cross-Functional Leadership & Web Overhaul

To support Invisible’s market momentum, I led creative direction and hands-on execution for a ground-up web overhaul, shipping a new enterprise platform in just nine weeks. I managed internal resources alongside external agency partners to ensure high-craft execution across all channels while aligning with 20+ senior executives. Additionally, I built custom internal AI tooling (using Claude, Gemini, and Cursor) that enabled GTM teams to generate on-brand assets independently, safeguarding design bandwidth for high-impact strategic initiatives.

Business Impact & Category Leadership

The rebrand delivered an adaptable, high-ROI design system that immediately drove a 50% increase in direct web traffic, longer visitor engagement, and a massive expansion in creative output. The refreshed identity unified internal pride, elevated market presence, and gave Invisible the visual footprint to step confidently onto global stages like Bloomberg and the World Economic Forum. By establishing robust creative governance and scalable design frameworks, this work underpinned Invisible's category leadership as an AI operational partner, directly supporting market momentum ahead of its $100M raise at a $2B valuation.

Credits

Brand Identity: Built (Brian Brooks & Jared Granger) in partnership with Invisible Leadership (Aimee Stewart & Joe Geoghan)

Web Design: Radiance (Jacqueline Schmidt & António Madureira) in partnership with Joe Geoghan (Art Direction), Lisa Cardinal & Nelson Abalos (Development)

Video & Motion Design: Caio Silva (Video Director), Vini Maia & Luiza Negri (Animators), Joe Geoghan (Art Direction)

Design Support: Chali Prasertsri (Designer)