Hi! I’m Joe Geoghan.

For 13+ years I’ve worked at the intersection of brand strategy, complex technology, and systems design. I lead with concept first, finding the visual metaphors that make abstract tech feel human and legible. Then I build the design architecture needed to scale it seamlessly across teams, web platforms, and global campaigns.

Great work isn't just built on systems; it’s built on people. I’m deeply passionate about mentoring creative talent, fostering business-wide design excellence and alignment, and building collaborative cultures where designers are empowered to push the boundaries of their craft.

When I’m not building websites, I’m usually traveling the world, cooking something new, or rolling around on the floor with my corgi.

What i do

  • Leadership & Mentorship: Design Leadership, Team Mentorship & Education, Creative Governance

  • Brand & Systems: Brand Identity, Design Systems, Art Direction, Advertising Campaigns, Spatial & Experiential, Editorial Design

  • Digital & Multimodal Craft: UI/UX Design, Motion Graphics, Video & Audio Production, Illustration, Photography & Retouching

where i’ve done it

  • Sr. Brand and Web Design Lead, Invisible Technologies (2025-present)

  • Sr. Designer, Optimizely (2021-2025)

  • Designer, NewsCred/Welcome Software (2018-2021)

  • Jr. Art Director, Digiday (2015-2018)

  • Assoc. Producer/Web Designer, Sawhorse Media (2013-2014)

who i’ve done it for

IBM, Viacom, P&G, Epson, NPR, Fifth Third Bank, Pearson Education, Digiday, The Trade Desk, GumGum, Shorty Awards, WNYC, PulsePoint

where i learned it

  • B.S. Media, Culture & Communication, New York University, NYC

  • Continuing Studies in Visual Design, School of Visual Arts, NYC