Opticon 24
2024
For this year’s Optimizely customer conference, we wanted to try a bold new direction. Playing on the name of our product suite, “Optimizely One”, we decided to welcome our customers to Onederland, a magical place where marketing dreams become reality.
In my role as lead designer, I created the brand guidelines and organized the production of all required assets for all three locations and our online-only live event.
opening hype video
Identity guide
Print and spatial design
Executive keynotes
The AI Playbook
Digital promotion
